What does a community manager do?

image of author Sara Natividade

Sara Natividade

2022.03.10

3 min read

what-does-a-community-manager-do

If you haven’t heard the word community manager, you may be living under a rock. Companies, organizations, nonprofits - you name it - are investing more time, energy, and money into developing strong communities. And a community manager is the key to that effort. But what exactly does a community manager do? 🤹

We couldn’t think of a better group of people to answer the question than Mac Reddin (CEO of Commsor), Brian Oblinger (Advisor for Commsor), Krystal Wu (Community Manager for Shopify), Community Coach Carmen (an experienced community consultant), and Erik Martin (VP of Services at Commsor). Let’s see what they have to say!

Community Managers are superheroes.

If you ever wondered how you can build a brand that is funny, unique, and original, your answer might be…  a community manager! Or several! They mostly spend their time flying around the socialsphere. And they are here to stay!

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… And never give up, no matter the challenge.

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They know their audience like the back of their hands.

A really good community manager knows exactly who they’re talking to and who will listen.

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They are the BEST life coaches and are always good for a nugget of wisdom.

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They’re meme-makers;

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comedians;

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historians;

Can you believe that the first time the job “community manager” was listed was back in 1996? Facebook was only born in 2004 - eight years later!

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and game-changers.

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Community Managers matter

Their job is more than just retweeting, replying to messages, or engaging in the comments. And when everything goes wrong on social media, community managers are your lifeboats.

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The future is now.

It just makes sense. If you’re trying to get people buzzing about something new, what’s better than having an entire community of supporters?

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Make sure you keep up.

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They tell it as it is

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… And give solid career advice!

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Social media marketing ≠ Community management.

Repeat after us. A 👏 Community 👏 Manager 👏 is 👏 not 👏 a 👏 Social 👏 Media 👏 Specialist👏. Read this article written by Mac Reddin to understand better what a community manager does (and doesn’t!) do.

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Hire a community manager…

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…because there’s a lot to be done!

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About author

image of author Sara Natividade

Sara Natividade

Sara knows some things about marketing, has 3 cats, loves to go for hikes and organize things by color!

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