3 min read
If you haven’t heard the word community manager, you may be living under a rock. Companies, organizations, nonprofits - you name it - are investing more time, energy, and money into developing strong communities. And a community manager is the key to that effort. But what exactly does a community manager do? 🤹
We couldn’t think of a better group of people to answer the question than Mac Reddin (CEO of Commsor), Brian Oblinger (Advisor for Commsor), Krystal Wu (Community Manager for Shopify), Community Coach Carmen (an experienced community consultant), and Erik Martin (VP of Services at Commsor). Let’s see what they have to say!
If you ever wondered how you can build a brand that is funny, unique, and original, your answer might be… a community manager! Or several! They mostly spend their time flying around the socialsphere. And they are here to stay!
A really good community manager knows exactly who they’re talking to and who will listen.
Can you believe that the first time the job “community manager” was listed was back in 1996? Facebook was only born in 2004 - eight years later!
Their job is more than just retweeting, replying to messages, or engaging in the comments. And when everything goes wrong on social media, community managers are your lifeboats.
It just makes sense. If you’re trying to get people buzzing about something new, what’s better than having an entire community of supporters?
Repeat after us. A 👏 Community 👏 Manager 👏 is 👏 not 👏 a 👏 Social 👏 Media 👏 Specialist👏. Read this article written by Mac Reddin to understand better what a community manager does (and doesn’t!) do.
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Sara knows some things about marketing, has 3 cats, loves to go for hikes and organize things by color!
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